The Foundation Five

Five Essential Videos — $3,000 Each · $10,000 Total

A productized system that launches your brand narrative: Brand Story, Product/Service, two Testimonials, and Mission/Vision/Values. Built for your homepage, sales, and social—delivered with premium craft and predictable timelines.

Why it works

These five cover the complete trust arc: who you are, how you help, who vouches for you, and what you stand for. We deliver master cuts plus social cutdowns, captions, and on-brand graphics so distribution is one step, not five.

Tap “Sound On”

Inside the Five

Each video stands alone and works together as a system. Click play—overlay fades automatically.

Brand Story

Rally people behind your “why.” Built for your homepage and about.

Product / Service Highlight

Show outcomes, cut friction, and drive trials or demos.

Testimonial #1

Lead with specifics and outcomes. Credible proof wins.

Testimonial #2

Reinforce reliability for a second audience segment.

Mission / Vision / Values

Earn trust and rally employees and customers to your direction.

Where the Five Go to Work

Sales Enablement

  • Warm intros before the first call
  • Objection handling with proof
  • Follow-up assets for reps

Brand Identity

  • Homepage hero & about
  • Recruiting & culture alignment
  • Paid variants for campaigns

What You Get

  • 5 master videos (60–120s typical)
  • Captions + on-brand graphics
  • Audio mix & sound polish
  • Social cutdowns per video
  • Thumbnail frames
  • Web + archive formats
  • 2–4 day turns per cut
  • Clear revision cycles
  • Distribution guidance

Examples

Example video

Product Highlight

Example

Brand Story

Example

Testimonial

Example

MVV

Example

Brand Story

Example

Testimonial

Process & Timeline

1

Discover (Week 0)

Goals, audience, assets checklist, success metrics.

2

Shape (Week 1)

Outline/interviews, look & feel, hook frameworks.

3

Produce (Weeks 1–2)

On-site/remote capture. Editorial-first roughs.

4

Iterate (Weeks 2–3)

Revisions, cutdowns, delivery, distribution plan.

Week 0

Kickoff & asset collection

Week 1

Interviews/scripts & look/feel kit

Week 2

Rough cuts for all five

Week 3

Final masters, cutdowns, thumbnails

FAQ

Can this be remote or do you have to come on-site?

Either. We can capture on-site or ship/guide remote kits. Many clients supply footage; we handle editorial, graphics, sound, and delivery.

How many revisions?

Two focused rounds per video (rough → final). We optimize to keep pace without sacrificing craft.

What’s included at $3,000 per video?

Master cut (60–120s typical), captions, on-brand graphics, audio mix, and social cutdowns. Thumbnails are included.

Do we need all five at once?

We recommend the bundle to establish a complete narrative quickly. You can also phase them over 4–6 weeks.

Licensing & usage?

You own final renders for web, social, and internal use. Any third-party music/fonts are cleared in scope.

Start Your Foundation Five

$3,000 each · $10,000 total · 2–4 day editorial turns